GIFT


Yesterday I received this lovely gift from a good friend--in honor of Veterans Day, I'm thinking. You can't put a price on good friends, can you? On their heads or anywhere else. What I like about this packaging design is its earnestness in hammering home the point, just in case you might mistake this for a tasteful mainstream product. Adding the value proposition "plump and ripe" was an especially nice touch. By the way, these things taste as wretched as you might imagine, and the mouthfeel is not really like a zit at all. At first I thought it was more like a boil, but now I realize it's exactly like a blister about to burst. But the package designers wisely stayed away from "Blister Bursters" as a name, zeroing in on its target audience instead. Which is another reason for cherishing good friends. They know you so well.